Consulting · Project
A fixed-scope organic growth strategy.
One engagement, one deliverable set: the thesis, the 12-month roadmap, and the measurement layer your team can execute against — with or without Clover on retainer afterward.
The deliverables
Everything a durable organic channel needs at the start.
Technical audit
Full crawl, architecture review, indexing analysis, and structured data assessment — with a prioritized fix list your engineering team can execute.
AEO baseline
Where you currently appear across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — and a citation strategy to close the gaps.
Topic architecture
Search-intent map, topic clusters, and internal linking model — the content skeleton your team will build against for the next 12 months.
Measurement stack
A designed reporting layer that ties organic and AEO to conversion and revenue. Recommendations for the tooling, not just the metrics.
12-month roadmap
The prioritized quarterly plan — what to build, when, why, and what to expect. Sized to your team, your budget, and your risk tolerance.
Executive readout
A live presentation to your leadership team. The thesis, the roadmap, the measurement plan — one document, one owner, one decision to move forward.
How it runs
6–8 weeks. Fixed price. One accountable owner.
Week 1
Discovery
Data access, stakeholder interviews, and existing-state review.
Weeks 2–3
Audits
Technical, AEO, content, and competitive baselines — run in parallel.
Weeks 4–5
Synthesis
Strategy, prioritization, and roadmap development from the audit findings.
Week 6
Design
Measurement stack designed. Written deliverables finalized.
Weeks 7–8
Readout
Executive presentation and team handoff. Q&A, revisions, sign-off.
Investment
Project pricing.
Growth strategy project
$25,000
fixed
- · All six deliverables above
- · 6–8 week timeline, senior operator on the account
- · Executive readout with your leadership team
- · 100% credits toward retainer within 60 days
50% at kickoff, 50% at readout. Larger organizations with multi-brand scope quoted individually.
Book a callWhat's included
Strategy, not implementation.
The project produces the plan. Implementation is separately scoped — through Leaf for monthly SEO and AEO execution, Harvest for automation, or your existing team.
Kept this way for a reason: strategy work shouldn't hide implementation billing, and implementation shouldn't start until the thesis is defended.
FAQ
Questions before kickoff.
Can we start with the project and decide on retainer later?
That's the intended path. The project produces a defined deliverable set you can execute against with or without Clover. If you convert to retainer within 60 days of the readout, the full project fee credits toward the first quarter.
What do we walk away with?
Six written deliverables: technical audit with fix list, AEO baseline and citation strategy, topic architecture, measurement stack design, 12-month roadmap, and executive readout deck. Everything is yours to keep.
Do you help implement, or just hand it off?
The project is scoped for handoff — the deliverables are written so your team, agency, or Leaf and Harvest can implement without ambiguity. If you want Clover to hold the standards through implementation, that's what the retainer is for.
What if we're not happy with the direction mid-engagement?
We share draft findings at the end of week 3, before synthesis. If the direction isn't landing, we course-correct then — not at readout. If the fit is fundamentally wrong, we'll say so and refund the balance.
Do you need access to our analytics and search data?
Yes. Week 1 discovery requires read access to Google Search Console, Google Analytics (or equivalent), your CMS, and any AEO or SEO tooling you already use. We work off your data, not off scraped estimates.
The fastest way to know if there's a growth thesis worth investing in.
Six to eight weeks to the answer. Start with a 20-minute fit call.